Our Strategy


Our purpose

  • To lead by anticipating needs of shoppers, consumers and customers and deliver on-trend innovation
  • We use our go to market capabilities, scale and flexible low cost manufacturing to market differentiated, value for money brand solutions
  • Our broad channel, customer and category base diversifies our opportunities and risks
  • Our entrepreneurial culture and highly experienced, personally invested team delivers value and excels at execution

Our values and behaviours

  • Integrity and transparency first
  • Focus on our customers by growing their categories and nurturing their brands and ours
  • A trusted partner of choice
  • A passion for winning and celebrating group, company and individual successes
  • Respecting, valuing and treating people with dignity
  • Be a responsible corporate citizen and strive for sustainable development in all we do

Strategy 2022

  • Actively pursue value and earnings enhancing acquisitions
  • Implement demand creation programme
  • Innovate in and enter above market average growth categories & brands
  • Drive an export led growth strategy in selected markets
  • Drive total business effectiveness, cost efficiency and higher returns
  • Significantly enhance our go-to-market execution capabilities