What We Do

The Libstar family legacy is a proud one. It involves many years of working with a range of homegrown companies who have been consistently making the most trusted and loved products, and bringing them to South Africa’s favourite shops and dining-room tables. Many of our Libstar companies have been manufacturing and importing their brands and goods for generations – keeping things in the family and keeping families happy.

What We Offer

Over the years, our growing, diverse family of companies has come to offer an assorted range of brands and products that can be classified into various brand solutions within the consumer packaging market.

What We Offer

Over the years, our growing, diverse family of companies has come to offer an assorted range of brands and products that can be classified into various brand solutions within the consumer packaging market. They include:


• Libstar Brands
• Principal Brands
• Private Label Brands and Dealer Own Brands


Through their world-class manufacturing capabilities, the Libstar family of companies also offers services to some of the most recognised and revered household-name brands and leading companies in the food-service industry in South Africa via:


• Contract Manufacturing
• Food Service Solutions


It’s not just our own family that places immense trust in our qualities, but also those who form part of our wider circle.

They include:


• Libstar Brands
• Principal Brands
• Private Label Brands and Dealer Own Brands


Through their world-class manufacturing capabilities, the Libstar family of companies also offers services to some of the most recognised and revered household-name brands and leading companies in the food-service industry in South Africa via:


• Contract Manufacturing
• Food Service Solutions


It’s not just our own family that places immense trust in our qualities, but also those who form part of our wider circle.

83%

OF GROUP REVENUE
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Brand Solutions produces 83% of group revenue and is split up as follows:
Dealer Own Brands and Private Label Brands

Dealer Own Brand (DOB) products are differentiated in terms of quality, packaging, specifications, appearances and product benefits. DOBs are often positioned as the best offering to the customer. Private label products are a more cost-effective alternative to branded products.

Libstar Brands

Many Libstar brands, including Lancewood, Denny, Goldcrest and Cook ’n Bake, are well-recognised brands in South Africa. These are produced by the group and marketed and sold under labels and trademarks that are proprietary to us or produced, supplied and marketed by us under licence agreements with a brand owner.

Principal Brands

We represent several well-known international brands in South Africa. We source, import, market and distribute principal brands under a purchase or distributorship arrangement between us and the owner of the brand. Principal Brands allow us to offer premium international brands to the South African market, as many of these are imported, marketed and distributed from European, Asian and American food manufacturers.

7%

OF GROUP REVENUE
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Contract Manufacturing accounts for 7% of the group revenue

Contract manufacturing is considered as a “business-to-business” service. We manufacture a range of quality products for other businesses which, in turn, on-sell those products to retailers and consumers.

7%

OF GROUP REVENUE
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Food Service Solutions accounts for 10% of the group revenue

We focus on product innovation through world-class manufacturing of custom-made products for leading companies in the food service industry. These include quick service restaurant chains and South African family restaurants.

PRODUCT CATEGORIES

The Libstar family of companies can be categorised into 7 distinct product classes.

Each company that operates within the Libstar family has a unique set of products, skills and offerings which makes for a diverse and robust portfolio of businesses that Libstar is proud to have in our home.

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Core Categories Non-Core Categories
  • 01Perishables
  • 02Ambient Groceries
  • 03Snacks & Confectionery
  • 04Baking & Baking Aids
  • 05Household & Personal Care
  • 06Niche Beverages
  • 07Specialised Food Packaging
  • 01Perishables

Perishables

Dairy products

Hard and soft cheeses, yoghurts, milk, butters, dips, spreads, creams and sauces.

Meat and chicken products

Beef patties and premium charcuterie. Fresh and frozen formed, crumbed and par-fried value-added chicken products and chicken burger patties.

Fresh mushrooms

Whole and sliced mushrooms, formed and crumbed fresh products.

Prepared meals

Ready to eat and ready to heat meals and desserts.

  • 02Ambient Groceries

Ambient Groceries

Wet condiments

Chutneys, table sauces, vinegars, tomato pastes, salad dressings, mayonnaise and marinades.

Dry condiments

Salt, pepper, herbs and spices, curry powder and seasoning mixes.

Pastas and noodles

Dry and filled pasta and noodle products.

Meal preparations

Pasta sauces and cook-in-sauces.

Cans and jars

Soups, canned fruit, vegetables, legumes and antipasti.

Spreads

Honey, jams, peanut and nut butters.

Teas

Bulk tea exports and packaged tea products.

  • 03Snacks & Confectionery

Snacks & Confectionery

Cereals

Granolas and breakfast cereals.

Nuts

Nuts and related snack products

Snack bars

Nut, seed, cereal and energy bars.

Confectionery

A range of sweet products, such as nougat, fudge, turkish delight and brittles.

  • 04Baking & Baking Aids

Baking & Baking Aids

Baked goods

Flour tortilla wraps, buns, rolls, rusks, imported sweet and savoury biscuits, speciality breads and gluten-free baked products.

Baking aids

Products that assist in the baking process, such as speciality flours, essences, colourants, baking powders and bicarbonate of soda.

  • 05Household & Personal Care

Household & Personal Care

Household cleaning

Dishwashing liquids, all-purpose cleaners, bleach, cleaning sponges, steel wool and a selection of organic, eco-friendly and biodegradable products.

Laundry care

Laundry detergents, fabric softeners and related products.

Personal care

Cotton wool, cotton buds, cosmetic facial pads, beauty soaps and bath additions.

  • 06Niche Beverages

Niche Beverages

Waters and mixers

Natural and flavoured waters, carbonated soft drinks and bar mixes.

  • 07Specialised Food Packaging

Specialised Food Packaging

Cups

Disposable paper cups for hot and cold beverages to quick service restaurants. The group has introduced a new range of compostable cups to meet the requirement for environmentally-friendly packaging.

Containers

Paper and plastic containers and polystyrene trays.

Cutlery and accessories

Plastic cutlery, food service accessories, aluminium dishes, cling film, foil sheets, serviettes and related products.

Our Sales Channels

We target a diverse market across different countries, sales channels and customers.

We have a comprehensive strategy that determines how our products reach the market and how they are presented at the point of purchase or where the shopper makes a final purchase or consumption decision. Our objective is to always get our products to where the shopper wants to buy them, when they want to buy them.

We have four sales channels

* Group gross revenue.

60%

OF GROUP REVENUE*
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Retail and Wholesale Channel

This is the largest contributor to our revenue on an annual basis.

We supply products across our seven product categories into the retail and wholesale sales channel.

Private and dealer-own brands represented 44% of group revenue in F2018, with 38% of our food sales being branded products and 62% private label.

Our multi-brand strategy, coupled with our long-standing and successful relationships with South Africa’s large food retailers, allows us to strategically position our Libstar brands alongside dealer-own brands, private label products and principal brands on supermarket shelves. Not only does this balance profitability across product categories, but also ensures that there is a competitive range of products under our brand solutions product offering in each of the product categories.

This increases the share of the shopper wallet by providing products across critical price points and expands our categories on offer.

17%

OF GROUP REVENUE*
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Food Service Channel

This channel proves the quality of our manufacturing operations, as leading companies choose us as their long-term partner to manufacture and supply perishables, such as beef patties, chicken patties and related meat products. This channel also includes products from the Ambient Groceries category, such as sauces and other wet condiments, and products from the Baking and Baking Aids category, such as flour tortilla wraps. In addition, certain products manufactured by Multi-cup in the Specialised Food Packaging category are sold through the food service channel. We are proud suppliers of value-added beef and chicken products to the quick service restaurant sector.

12%

OF GROUP REVENUE*
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Outsourced Manufacturing Solutions

This channel proves the quality of our manufacturing operations, as leading companies choose us as their long-term partner to manufacture and supply perishables, such as beef patties, chicken patties and related meat products. This channel also includes products from the Ambient Groceries category, such as sauces and other wet condiments, and products from the Baking and Baking Aids category, such as flour tortilla wraps. In addition, certain products manufactured by Multi-cup in the Specialised Food Packaging category are sold through the food service channel. We are proud suppliers of value-added beef and chicken products to the quick service restaurant sector.

11%

OF GROUP REVENUE*
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Export Channel

We exported to 57 countries in F2018. Our main export countries are the United States, Germany, Australia, the United Arab Emirates, United Kingdom, Japan and several countries in the rest of Africa.

The business unit responsible for the majority of the group’s export revenue in F2018 was Cape Herb & Spice, which contributed 44% of the group’s revenue derived from exports. Certain of our large customers in the retail sales channel also export our products into neighbouring African countries and beyond.

Exports currently contribute 12% of group revenue and are not anticipated to grow significantly larger than the group’s imported raw material and finished products to maintain a relative balance.

Our structure
Perishables
Ambient Groceries
Snacks & Confectionery
Baking & Baking Aids
Household & Personal Care
Niche Beverages
Specialised Food Packaging
Our Strategy

We have a strategy of supplying innovative, value-added and cost-effective products to customers and consumers across the retail, wholesale, industrial and export channels.

These markets have proven to be resilient, despite the ever-weakening economy

Our strategy has three key focus areas:

Grow

selected categories

One of our core strategies is product innovation. Through market, consumer, shopper and customer insights and by working together with our customers in the conception and development of new products, we aim to grow our product categories and increase our presence and visibility in customers’ stores.

This strategy is supported by efficient manufacturing to produce products of a high quality, whilst ensuring production optimisation to result in lower costs and increased or maintained margins.

Expand

our capabilities

We aim to increase our production capabilities, efficiencies and business unit capacity by strategically investing further capital in plant and equipment. We target total capital expenditure as a percentage of revenue to range between 2% and 3%.

Investment in market research and technical knowledge also provides us with greater insight into market data. The early understanding of consumer trends allows strategic investment in plant, equipment and marketing.

Acquire

relevant businesses

The group was grown to scale through acquisitions in the early years. In more recent years, acquisitions have been undertaken with specific objectives in mind, including expanding skills, entering new, high-growth categories or investing in existing capabilities to expand our brands and product range.

We evaluate businesses that will address current and future trends in our categories and markets.

Where we operate
The South African business currently contributes
* Group gross revenue
of the group revenue*
with exports at
operating in country
exports to country