What We Do

The Libstar family legacy is a proud one. It involves many years of working with a range of homegrown companies who have been consistently making the most trusted and loved products, and bringing them to South Africa’s favourite shops and dining-room tables. Many of our Libstar companies have been manufacturing and importing their brands and goods for generations – keeping things in the family and keeping families happy.

What We Offer

Over the years, our growing, diverse family of companies has come to offer an assorted range of brands and products that can be classified into various brand solutions within the consumer packaging market.

What We Offer

Over the years, our growing, diverse family of companies has come to offer an assorted range of brands and products that can be classified into various brand solutions within the consumer packaging market. They include:

• Libstar Brands
• Principal Brands
• Private Label Brands and Dealer Own Brands

Through their world-class manufacturing capabilities, the Libstar family of companies also offers services to some of the most recognised and revered household-name brands and leading companies in the food-service industry in South Africa via:

• Contract Manufacturing
• Food Service Solutions

It’s not just our own family that places immense trust in our qualities, but also those who form part of our wider circle.

They include:

• Libstar Brands
• Principal Brands
• Private Label Brands and Dealer Own Brands

Through their world-class manufacturing capabilities, the Libstar family of companies also offers services to some of the most recognised and revered household-name brands and leading companies in the food-service industry in South Africa via:

• Outsourced Manufactured Solutions
• Food Service Solutions

It’s not just our own family that places immense trust in our qualities, but also those who form part of our wider circle.

85%

OF GROUP REVENUE
expand for detailcollapse
Brand Solutions produces 85% of group revenue and is split up as follows:
47 percent
Dealer Own Brands and Private Label Brands

Dealer Own Brand (DOB) products are differentiated in terms of quality, packaging, specifications, appearances and product benefits. DOBs are often positioned as the best offering to the customer. Private label products are a more cost-effective alternative to branded products.

30 percent
Libstar Brands

Many Libstar brands, including Lancewood, Denny, Goldcrest and Cook ’n Bake, are well-recognised brands in South Africa. These are produced by the group and marketed and sold under labels and trademarks that are proprietary to us or produced, supplied and marketed by us under licence agreements with a brand owner.

Principal Brands

We represent several well-known international brands in South Africa. We source, import, market and distribute principal brands under a purchase or distributorship arrangement between us and the owner of the brand. Principal Brands allow us to offer premium international brands to the South African market, as many of these are imported, marketed and distributed from European, Asian and American food manufacturers.

11%

OF GROUP REVENUE
expand for detailcollapse
Outsourced Manufactured Solutions accounts for 6% of the group revenue

Outsourced Manufactured Solutions is considered as a “business-to-business” service. We manufacture a range of quality products for other businesses which, in turn, on-sell those products to retailers and consumers.

14%

OF GROUP REVENUE
expand for detailcollapse
Food Service Solutions accounts for 9% of the group revenue

We focus on product innovation through world-class manufacturing of custom-made products for leading companies in the food service industry. These include quick service restaurant chains and South African family restaurants.

PRODUCT CATEGORIES

The Libstar family of companies can be categorised into 5 distinct product classes.

Each company that operates within the Libstar family has a unique set of products, skills and offerings which makes for a diverse and robust portfolio of businesses that Libstar is proud to have in our home.

expand category for detail
Food Categories Non-Food Categories
  • 01Perishables
  • 02Groceries
  • 03Snacks & Confectionery
  • 04Baking & Baking Aids
  • 05Household & Personal Care
  • 01Perishables

Perishables

Dairy products

Hard and soft cheeses, yoghurts, milk, butters, dips, spreads, creams and sauces.

Meat and chicken products

Beef patties and premium charcuterie. Fresh and frozen formed, crumbed and par-fried value-added chicken products and chicken burger patties.

Fresh mushrooms

Whole and sliced mushrooms, formed and crumbed fresh products.

Prepared meals

Ready to eat and ready to heat meals and desserts.

  • 02Groceries

Groceries

Wet condiments

Chutneys, table sauces, vinegars, tomato pastes, salad dressings, mayonnaise and marinades.

Dry condiments

Salt, pepper, herbs and spices, curry powder and seasoning mixes.

Pastas and noodles

Dry and filled pasta and noodle products.

Meal preparations

Pasta sauces and cook-in-sauces.

Cans and jars

Soups, canned fruit, vegetables, legumes and antipasti.

Spreads

Honey, jams, peanut and nut butters.

Teas, waters and mixers

Bulk tea exports, packaged tea products, natural and flavoured waters, carbonated soft drinks and bar mixes.

  • 03 Snacks & Confectionery

Snacks & Confectionery

Cereals

Granolas and breakfast cereals.

Nuts

Nuts and related snack products

Snack bars

Nut, seed, cereal and energy bars.

Confectionery

A range of sweet products, such as nougat, fudge, turkish delight and brittles.

Potato snacks

Potato snacks in a range of flavours.

  • 04 Baking & Baking Aids

Baking & Baking Aids

Baked goods

Flour tortilla wraps, buns, rolls, rusks, imported sweet and savoury biscuits, speciality breads and gluten-free baked products.

Baking aids

Products that assist in the baking process, such as speciality flours, essences, colourants, baking powders and bicarbonate of soda.

  • 05Household & Personal Care

Household & Personal Care

Household cleaning

Dishwashing liquids, all-purpose cleaners, bleach, cleaning sponges, steel wool and a selection of organic, eco-friendly and biodegradable products.

Laundry care

Laundry detergents, fabric softeners and related products.

Personal care

Cotton wool, cotton buds, cosmetic facial pads, beauty soaps and bath additions.

Our Sales Channels

We target a diverse market across different countries, sales channels and customers.

We have a comprehensive strategy that determines how our products reach the market and how they are presented at the point of purchase or where the shopper makes a final purchase or consumption decision. Our objective is to always get our products to where the shopper wants to buy them, when they want to buy them.

We have four sales channels

* Group gross revenue.

64%

OF GROUP REVENUE*
expand for detailcollapse
Retail and Wholesale Channel

This is the largest contributor to our revenue on an annual basis. We supply products across our five product categories into the retail and wholesale sales channel. Our brand solutions combined with long-standing and successful relationships with South Africa’s largest food retailers, allow us to strategically position our Libstar brands alongside dealer-own, private label and principal brands on retail shelves. Not only does this balance profitability across product categories, it also ensures a competitive range of products within our offering in each of the product categories. By growing our categories we also increase our share of the shopper’s wallet by providing a variety of products across critical price points.

14%

OF GROUP REVENUE*
expand for detailcollapse
Food Service Channel

Leading companies in the food service industry, including quick-service restaurants (QSR) and South African family restaurants, choose us as their long-term partner to manufacture and supply perishables, groceries, baked goods and packaging. This channel therefore confirms the quality of our manufacturing operations. Products include beef, chicken and related meat products, soft and hard cheeses, and mushrooms. In addition, we supply food packaging, table sauces, and other wet condiments from the Groceries category as well as value-added beef and chicken products and tortilla wraps sold in the QSR sector.

11%

OF GROUP REVENUE*
expand for detailcollapse
Industrial and Contract Manufacturing Channel

The products that are manufactured and sold through this channel are supplied to trusted brand owners in South Africa and globally. These products span four of the five product categories, namely Perishables (value-add chicken, meat and cheeses), Groceries (table sauces and food packaging), Snacks & Confectionery (granolas, nuts, snack bars and Pringles potato snacks) and Household & Personal Care (cleaning and personal care products).

11%

OF GROUP REVENUE*
expand for detailcollapse
Export Channel

We exported to more than 50 countries in 2020. Our main export markets are the United States, Germany, Hong Kong, the United Arab Emirates, the United Kingdom, Australia, Japan and several countries in the rest of Africa. Exports currently contribute 11% of Group revenue. The business unit responsible for the majority of the Group’s export revenue in 2020, contributing 52%, was Cape Herb & Spice. Some of our large customers in the retail sales channel also export our products into neighbouring African countries and beyond.

Our structure
PERISHABLES
SNACKS & CONFECTIONERY
BAKING & BAKING AIDS
HOUSEHOLD & PERSONAL CARE
OUR STRATEGY

We have a strategy of supplying innovative, value-added and cost-effective products to customers and consumers across the retail, wholesale, industrial and export channels.

These markets have proven to be resilient, despite the ever-weakening economy

Our strategy has three key focus areas:

Grow

selected categories

One of our core strategies is product innovation. Through market, consumer, shopper and customer insights and by working together with our customers in the conception and development of new products, we aim to grow our product categories and increase our presence and visibility in customers’ stores.

This strategy is supported by efficient manufacturing to produce products of a high quality, whilst ensuring production optimisation to result in lower costs and increased or maintained margins.

Expand

our capabilities

We aim to increase our production capabilities, efficiencies and business unit capacity by strategically investing further capital in plant and equipment. We target total capital expenditure as a percentage of revenue to range between 2% and 3%.

Investment in market research and technical knowledge also provides us with greater insight into market data. The early understanding of consumer trends allows strategic investment in plant, equipment and marketing.

Acquire

relevant businesses

The group was grown to scale through acquisitions in the early years. In more recent years, acquisitions have been undertaken with specific objectives in mind, including expanding skills, entering new, high-growth categories or investing in existing capabilities to expand our brands and product range.

We evaluate businesses that will address current and future trends in our categories and markets.

Where we operate
The South African business currently contributes
* Group gross revenue
of the group revenue*
with exports at
operating in country.
exports to country.