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Our Vision:

As One Libstar, we unlock value through the sustainable, profitable growth of our selected portfolio of consumer-Inspired food brands and innovative category solutions.

We achieve this by being trusted partners, working closely with our customers and constantly enhancing our reputation as South Africa’s leading producer and distributor of high-quality products and hand solutions.

Our primary objective is to create sustainable stakeholder value:

While the businesses within the Group continue to enhance their individual offerings, our focus remains on our three-year strategy and simplified operational structure with the aim of delivering sustainable, profitable growth and shareholder value.

How will we implement our strategy:

Simplify our portfolio and operating model
  • Reposition the portfolio to value-added food categories
  • Consolidate business units into two super-categories: Perishable products and Ambient products
Grow categories and channels
Sustain our operations, profits, cash flow and returns

Our key strengths:

1.Quality and variety of products

2.Global reach: we export to more than 50 countries

3.Low exposure to volatile commodity products

4.Deep understanding of market and consumer trends

5.Diverse brand solutions

6.High-growth, value-added food categories

7.The talent and expertise of our people

8.Entrenched customer relationships