Reporting Line: Regional Sales Manager

Location: Durban, KwaZulu-Natal

Role Overview:

The Area Sales Manager is responsible for executing sales and merchandising strategies across a designated
geographic area. This role requires strong relationship-building with key stakeholders, effective agent
management, and data-driven execution in-store. The ASM will drive growth through structured field execution,
maintain merchandising standards, manage agent interactions, and ensure all initiatives align with regional and
divisional expectations.

Key Responsibilities:

• Build and maintain strong relationships with key retail stakeholders in your area.
• Understand and manage your designated business unit, including number of outlets and fair 80/20 focus
  allocation.
• Geo-allocate all outlets to ensure balanced trade coverage and prioritisation.
• Act as the Group Account Liaison for your area, championing alignment with sales objectives and trade
  execution.
• Own the relationship with all agents in your area
• Conduct monthly agent meetings, using Sales Apps and other data to drive performance.
• Delegate tasks effectively to agents and track execution against timelines.
• Ensure agents are held accountable for standards, store execution, and sales growth.
• Minimum of 4 days per week in trade with a focus on: Shelf placement accuracy per flows and planograms
  – Stock age, shelf health, and product quality
  – Range and space management
  – Competitor comparison and agent coverage
• 1 day of admin per week, used for planning, reporting, and team coordination.
• Create call schedules using data from Sales Apps and sales meeting action points.
• Pull and filter missed opportunity and gap reports from the Divisional Manager and ensure action plans are
  executed.
• Provide bi-weekly summaries for the Regional Manager on incidents fixed versus focus base.
• Execute store relays and layout implementation as required.

Qualifications and Experience:

• Minimum 3–5 years’ experience in FMCG sales or merchandising management.
• Experience working with or managing third-party agents.
• Strong understanding of retail operations and in-store execution.
• Proven ability to lead in-field execution and drive performance.

Role and Personal Capabilities:

• Excellent interpersonal and stakeholder engagement skills
• Strong data interpretation and planning ability
• High accountability and follow-through
• Solid working knowledge of sales Apps & merchandising principles
• Ability to prioritise, plan, and work independently in a fast-paced retail environment
• Attention to detail and quality execution
• Valid driver’s license and reliable transport
• Willingness to travel extensively across your area of responsibility

Application:

Please e-mail your CV to Dumisa Simon at dumisa.simon@lancewood.co.za; with a motivation highlighting why
you should be considered for the position.
Application deadline: 19 September 2025.
If you have not received a response within four weeks of the closing date for applications, kindly consider your
application unsuccessful.

Please Note: In order to consider any application for employment, we will have to process your personal information. The
Protection of Personal Information Act, 4 of 2013 (POPIA), provides that when one processes another’s
personal information, such collection, retention, dissemination and use of that person’s personal information
must be done in a lawful and transparent manner.

To give effect to the above, we are required to provide you with information regarding the processing of your
personal information. This information is recorded under the HR Processing Notice, which can be accessed and
viewed on the Company website at https://www.libstar.co.za/legal/. Printed copies of this Processing Notice can
also be accessed from the HR department. We kindly request that you read the HR Processing Notice to ensure
that you understand how Libstar uses and processes your personal information.