Reporting line: Marketing Manager

Location: Bellville, Western Cape

Purpose of the role:

Responsible for shaping the perception and success of the brand in the market and leading the annual brand plan by creating, planning and executing brand, advertising, new products, packaging and promotional initiatives. Responsibilities will be across Lancewood, Private Label and Principal brands.

Job Summary (but not limited to) and required role capabilities:

Brand strategy management

• Ensures the Brand plan, and all brand materials produced, are consistent with the brand positioning strategy.
• Effectively communicates with other stakeholders to ensure thorough understanding of the brand and ensures
  other functions are informed of brand plans, promotions and research.
• Understands the role of the brand and sets realistic objectives for the brand in line with the strategy, including
  proactively developing proposals to achieve these
• Develops appropriate recommendations to ensure effective management of the brand in its lifecycle stage
• Understands the impact of price on the business profitability, as well as an understanding of the relationship
  between price and the consumer’s perception of quality.

Brand planning & activities

• Ensures the Brand cycle plan activities or marketing campaigns are well planned and executed, including the
  development of the creative concepts with the respective agencies, coordinating with internal teams and
  external agencies, and effectively manages budgets and timelines to deliver on time, in full with no errors.
• Ensures key learnings from previous brand campaigns, promotions and activities are well noted, considered and
  incorporated in future initiatives.
• Monitors and records the performance of marketing campaigns and activities using key performance indicators,
  and provides recommendations and learnings for future.
• Understands the brand profitability objectives, and variable costs are monitored and controlled within agreed
• parameters.
• Has the ability to develop effective brand plans and strategies to enhance brand awareness, positioning, and
  equity in the market.
• Has an understanding of the target audience, market trends, and competitive landscape to differentiate the
  brand effectively, and communicates this with the other key functions in the business.

Research & Data

• Commissions marketing research studies by preparing concise and effective research briefs, and summary
  reports.
• Analyse and interpret complex research data (including market data and internal sales data) and interrelationships
  between them to make appropriate recommendations.
• Makes effective use of both qualitative and quantitative research data in the executive of role duties.

New products & quality

• Conducts quality reviews on own and competitor products. Effectively analyses products to identify opportunities and
  problem areas.
• Ensures the process for capturing consumer feedback on product quality is in place and effectively managed together
  with other functions in the business.
• Identifies opportunities for new product development to meet consumer and market needs.
• Plays a key role in the product development process and works closely with the NPD team through- out the process.

Brand communication

• Ensures the development of new advertising material is effectively coordinated and implemented.
• Ensures Agency briefs are well prepared and demonstrates creative flair in developing advertising solutions
• Ensures Advertising and media are in line with the brand strategy and all budgets are effectively managed.
• Manges Agencies at an operational level, ensuring on time in full no errors implementation.
• Actively monitors and reviews Competitor advertising and media.
• Makes initial recommendations for all brand promotional activities based on sound business rationale, and decides
  when and where brand promotion is appropriate.
• Prepares comprehensive agency promotional briefs and effectively evaluates agency proposals
• Effectively manages promotional budgets and costs.
• Fully evaluates the effectiveness of promotions providing recommendations for future learnings.

Relationships

• Strengthens agency service and client/agency relationships – builds a strong, transparent, trusting partnership with all
  agencies and individuals
• Manages the marketing co-ordinator and assistant brand manager and collaborates with cross- functional teams to
  achieve brand objectives. Provides guidance, mentorship, and support to team members to foster a collaborative and
  high-performing work environment
• Supports the Marketing Manager with all brand activities

Personal Capabilities

• Excellent strategic thinker
• Very strong analytical skills
• Must be able to effectively monitor and evaluate research data
• Strong verbal and written communication skills
• Inspires and motivates teams, a collaborative team player
• Adaptable and able to thrive in a fast-paced high performing team
• Exceptional attention to detail
• Consumer-centric
• Passionate about brand building
• Must be creative in relevant functions of the role
• Excellent at juggling multiple projects and meeting deadlines
• Must have driver’s license and own vehicle
• Must be willing to travel locally

Qualifications and Experience:

• A degree in Marketing, Brand Management, Business, or related field
• Computer literacy, excellent knowledge of Microsoft Office programs (Word, Excel, Outlook, Teams, and PowerPoint)
• Minimum 5 years relevant experience within FMCG environment (preferably food)
• Minimum of 4 years demonstrated experience in a Brand Manager role

Application:

Please e-mail your CV to Dumisa Simon at dumisa.simon@lancewood.co.za; with a motivation highlighting why you
should be considered for the position.
Application deadline: 09 July 2025 at 16h00
If you have not received a response within four weeks of the closing date for applications, kindly consider your
application unsuccessful.

Note: In order to consider any application for employment, we will have to process your personal information. The Protection of Personal Information Act, 4 of 2013 (POPIA), provides that when one processes another’s per-sonal information, such collection, retention, dissemination and use of that person’s personal information must be done in a lawful and transparent manner.

To give effect to the above, we are required to provide you with information regarding the processing of your personal information. This information is recorded under the HR Processing Notice, which can be accessed and viewed on the Company website at https://www.libstar.co.za/legal/. Printed copies of this Processing Notice can also be accessed from the HR department. We kindly request that you read the HR Processing Notice to ensure that you understand how Libstar uses and processes your personal information.