Reporting to: Category and Innovation Manager – FSR

Location: Montague Gardens, Western Cape

An exciting opportunity exists for a hands-on, commercially driven Brand Manager to join our dynamic team. In this execution-focused role, you’ll be responsible for managing day-to-day brand operations and ensuring the seamless rollout of brand management initiatives across a portfolio of globally recognised food brands, including Laurieri, Oatly, Granoro, San Benedetto, Beyond Meat, Old El Paso, Pillsbury, Nature Valley, and Häagen-Dazs.

You will work closely with internal departments, agency partners, and retail and foodservice customers to support flawless brand execution, product launches, manage trade and promotional activity, and oversee brand visibility across both physical and digital channels.

Key Job Functions:

Brand Strategy Development & Execution

• Drive positioning and Go-To-Market (GTM) strategies for international brands.
• Define and apply consistent brand guidelines, messaging, and visual identity across touchpoints.
• Develop and implement comprehensive brand strategies to position the company’s products or services effectively in global markets.

Marketing Campaigns & Product Launches

• Lead brand management campaigns in collaboration with internal teams and external agencies.
• Manage new product introductions (NPI) and adapt global strategies for the South African market.
• Oversee all digital media, social engagement, e-commerce presence, and in-store activation.
• Collaborate with cross-functional teams to develop and execute brand advertising campaigns, product launches, and promotions tailored to international markets.
• Lead creative development, including advertising, packaging, and content creation, ensuring cultural relevance and appeal.

Category & Channel Management

• Use data tools like DataOrbis, Nielsen or Cercana (IRI) to drive actionable insights.
• Lead joint business planning (JBP) with major retailers and channel-specific activation for foodservice.

Budget Management

• Manage brand budgets, forecasts, and expenses effectively.
• Manage claims, accruals, and financial controls aligned with commercial goals.

Stakeholder Engagement

• Build and maintain strong working relationships with suppliers, agency partners, and key customers.
• Collaborate closely with sales, operations, finance, demand planning and other cross functional teams to deliver business results.

Insights & Trend Monitoring

• Monitor category trends, competitor activity, and consumer behaviour to inform decision-making.
• Champion consumer-led innovation and brand relevance.
• Stay updated on industry trends, competitor activities, and best practices in international branding and marketing.
• Use insights to inform and adjust brand strategies as needed.

Knowledge and Experience Required:

• Minimum 3 years’ experience in brand management, with a strong focus on executional delivery within FSR Sectors.
• Proven ability to manage day-to-day brand management activities, including promotional rollouts, in-store activations, digital content coordination, and campaign execution.
• Solid understanding of retail and food service environments, including shopper behaviour, channel-specific execution.
• Experience working with ERP systems (e.g., Syspro) to manage product data, pricing, inventory flows, and claims processes — Syspro knowledge is advantageous.
• Competence in handling trade and promotional spend, claims tracking, basic budget reconciliation, and marketing financial admin.
• Hands-on exposure to using data platforms such as DataOrbis, Nielsen, Cercana (IRI) or equivalent tools to support category and channel insights.
• Familiarity with coordinating external agencies (creative, digital, and media) to ensure timely and accurate delivery of assets.
• Intermediate to advanced Excel proficiency, including lookups, pivot tables, and basic data analysis for reporting and planning purposes.

Person Profile, Skills and Attitude:

• Champion for Good
• Team Collaboration
• Attention to Detail
• Numerical & Analytical Ability
• Communication Skills
• Problem-Solving Capability
• Proactive Mindset
• Independence & Resilience Under Pressure

Key Competencies:

• Execution Excellence
• Results orientated
• Commercial Awareness
• Interpersonal Relations
• Planning and organising
• Cross-functional Collaboration
• Continuous improvement approach to work
• Customer Centric Approach
  

Application:

Please note that you may on occasion be required to perform tasks that are not part of your normal daily
duties but may be necessary due to the operational requirements of the Company.
Please e-mail Recruitment@rialtofoods.co.za your CV summarizing your qualifications and past experience;
with a motivation highlighting why you should be considered for the position.
Submission Deadline: Close of Business on 15 July 2025. Note: Preference will be given to EE candidates in line with the Company’s employment equity plan and BBBEE
strategy.

Note:

In order to consider any application for employment, we will have to process your personal information. The
Protection of Personal Information Act, 4 of 2013 (POPIA), provides that when one processes another’s
personal information, such collection, retention, dissemination and use of that person’s personal information
must be done in a lawful and transparent manner.

To give effect to the above, we are required to provide you with information regarding the processing of your
personal information. This information is recorded under the HR Processing Notice, which can be accessed and
viewed on the Company website at https://www.libstar.co.za/legal/. Printed copies of this Processing Notice
can also be accessed from the HR department. We kindly request that you read the HR Processing Notice to
ensure that you understand how Libstar uses and processes your personal information.