Press releases

Bringing South African flavour to Paris – Libstar takes its place at SIAL 2024

Libstar-SIAL-image
A premier global event bringing food industry professionals together, Libstar is proudly representing South Africa with key food categories.

For 60 years, SIAL Paris has been a premier global event bringing food industry professionals together to discuss and explore exciting food-related developments.

This year, running from 19 – 23 October, it promises to be more vibrant than ever, with a programme designed to enhance the experience and energy of the event. Proudly representing South Africa will be Libstar, leading producer and distributor of quality products and brands for the consumer packaged goods industry.

Libstar’s products are not new to global trade shows or supermarket shelves. Last year, it exported to more than 60 countries globally, to the value of R1, 3 billion. Europe currently accounts for 15% of Libstar’s global market.

With Paris being the global capital of gastronomy, the Libstar team is excited to showcase a variety of ranges and best-sellers from some of the Group’s divisions including Cecil Vinegar, Cape Foods, Cape Herb & Spice, Montagu Foods, Ambassador, Rialto, and Amaro Foods.

Key categories on show will include breads, sauces, vinegar, dressings, snacks, cereals and spreads, as well as gifting, with a focus on Libstar’s globally export leader – Cape Herb & Spice.

“SIAL offers us an exceptional platform to showcase Libstar’s established export capabilities and innovative product solutions. We are looking forward to presenting our diverse product portfolio that taps into current consumer trends, to an international audience. Libstar serves as a comprehensive one-basket solution, offering an extensive array of capabilities through our diverse category solutions.”

Kirsten Paul, Brand & Trade Marketing Manager at Libstar

The goal for the Libstar team is to leave SIAL attendees with three primary understandings of the Group:

  • Firstly, its commitment to innovative, high-quality products that meet global food standards.
  • Secondly, the Group’s ability to combine local market insights with a global perspective, making Libstar a trusted partner for international buyers and retailers.
  • Thirdly, its collaborative approach to partnerships together with enthusiasm for building strong relationships with distributors, retailers and other stakeholders across international markets.

Libstar will be on show at Hall 5A, Stand G 190. Visit the SIAL website here >

Related Articles

Libstar is set to make a bold statement at Gulfood 2025 in Dubai, by proudly ...
To ensure consumer confidence in the quality of its products, Cape Herb & Spice, a ...
We are excited to collaborate with Sustainable Power Solutions (SPS) to assist us with a ...